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SM to Set up SMTOWN Museum in Los Angeles


Planting K-Pop on US soil, SM Entertainment announced its plans to create the SMTOWN Museum in Los Angeles.

On August 7, SM Entertainment revealed that it will be building a place for US residents to experience hallyu in Los Angeles. The new SMTOWN Museum (tentative name) will be located at 6th and Oxford in Koreatown.

“We’ve been planning for a long time to create a place where residents in Hollywood could experience hallyu, but we decided that it was more meaningful to bring US residents and tourists who were interested in hallyu to LA’s Koreatown,” said the agency.

“You can say that this construction of the SMTOWN Museum and its entertainment spaces is the first step for the new future of hallyu.”

SM Entertainment also added that it will do its best to make this new museum into a hallyu landmark in the US and help hallyu grow.

The new building at 6th and Oxford was purchased through SM Entertainment USA and will include a museum, a Korean restaurant, a space of entertainment with holograms and diverse contents.

The opening day has yet to be announced.

Photo Credit: SM Entertainment

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